The exact pitch formula, fill-in-the-blanks templates and UK journalist contacts used by brands that land in Vogue, the Daily Mail and Hello! — without an agency, without a retainer, without guessing.
One-time payment · Instant download · No subscription
You've probably tried. Maybe you sent a few emails to journalists that went nowhere. Maybe you wrote a press release that felt flat. Maybe you've been watching other brands get featured and wondering what they have that you don't.
Four tools in one. Built from 25 years of PR experience and hundreds of brand launches. Designed to be picked up today and used immediately.
The exact structure that gets journalists to open, read and respond. Not a press release. A pitch — written from the journalist's perspective, not yours.
Fill-in-the-blanks pitch templates for every scenario: product launch, founder story, news hook, seasonal angle and more. Write your first pitch today.
How to find the right journalists for your brand — not just any journalists. The method that gets your pitch in front of people who actually want to cover you.
The exact follow-up sequence that gets replies — without being annoying or burning bridges. When to chase, what to say, and when to move on.
You have a product worth talking about. Now let's get it into the hands of the editors who can make it famous.
A competitive category where third-party editorial coverage is everything. This is how you get it.
Turn your expertise into press coverage that builds authority, fills your pipeline and brings inbound leads.
Launching something new and want the press to know about it? This is where to start — before you spend a penny on ads.
If you're looking for someone to do your PR for you, or you want a quick fix with no effort, this isn't it. This toolkit works when you use it. If you're willing to write one pitch and send it — you're the right person for this.
"This is the framework we use with clients who end up in national press — brands that started exactly where you are."
I've spent 25 years running press offices for brands from scrappy start-ups to global names — launching the likes of ASOS, eBay and Amazon in the UK, securing 500M+ reach for a single campaign, and managing press budgets up to £5 million.
The Pitch Perfect Toolkit is what I wish had existed when I started. Not a theory — a practical system that works for small businesses with no PR experience and no PR budget.
I'm also the author of Foolproof Guide To Manage PR For Your Small Business and the founder of The Press Office Group, a platform built to give every small business owner access to professional PR tools without the professional PR price tag.
"As a small business, I was pretty terrified when I was approached to do my first official media interview. Claire's PR training was a godsend and gave me everything I needed to fully prepare my messages, tips on media interviews and some brilliant gems to put me at ease. Turns out I actually enjoyed it and can't wait for my next one!"
"Before working with Claire, PR felt intimidating. Now, it's part of our weekly routine and we're already seeing the benefits. I've learnt how to handle media requests, what opportunities to run with and what to say no to. I've even used it to train two members of staff so they've learnt a new skill as well."
"Our PR campaign with Claire's team made a huge difference, especially appearing in Sunday Times Style. The pitch framework is what unlocked it — it's the same approach in this toolkit."
Get the exact pitch framework, templates and media strategy used by brands that land in national press — without an agency, without a retainer, without waiting.
🔒 Secure checkout · Instant digital delivery · No subscription